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Switzerland tourism

Welcome to Switzerland

Switzerland is a unique holiday, travel and conference destination in the heart of the Alps. Our motto „get natural“ can be felt everywhere: unspoilt nature and majestic mountains, genuine people and thrilling adventures all offer endless holiday possibilities.

Grand Tour of Switzerland

Summer holidays

Majestic mountains, deep gorges, lush green forests, picturesque lakes, roaring waterfalls and mystical moorlands – Switzerland is a veritable paradise for those who love nature. Discover Swiss nature on more than 65,000km of marked hiking paths.
Switzerland Tourism

Winter holidays

Wide pistes, huge halfpipes, endless deep snow – all within quick and easy reach. Switzerland is the original winter vacation destination. Treat yourself to this winter upgrade.
Switzerland Tourism

Swiss cities

City breaks are a brief escape from everyday life – and our Swiss Boutique Towns are perfect for the occasion. Swiss towns and cities offer a wealth of unparalleled variety in a very compact space. It becomes an unforgettable experience for visitors if they can see the town through a local's eyes. 
Switzerland Tourism

The Grand Tour of Switzerland

From palm-lined lakeshores to sparkling glaciers, from medieval villages to buzzing cities – the Grand Tour of Switzerland packs in an incredible number of sights. The concentration of attractions is unrivalled worldwide. Discover Switzerland at your own pace on a road trip. 
Switzerland Tourism