Five questions for Andrea Etter
This section presents a person who gets things moving at Zurich Airport. Andrea Etter is responsible for the concept and execution of all promotions and events.
What does your work involve as Manager of Marketing & Sales Promotion?
As Manager of Marketing & Sales Promotion I'm responsible for carrying out retail marketing activities at the airport. One focus is on the entire acquisition and management of promotional spaces in the public and passenger zones. I also handle the design of a wide variety of overhead promotions and all catering and retail events, and coordinate the communication measures that arise from the retail activities.
What Christmas promotions are currently taking place at Zurich Airport?
As in previous years, we create a Christmassy atmosphere throughout the pre-Christmas period on all promotional spaces with snowy Christmas trees and select gift ideas from the stores at the airport. This static promotion is accompanied by a number of events.
This year's highlight is definitely the exclusive X-mas shopping event. On the third weekend in Advent, this Christmas special will take place in the passenger zone of the Airside Center and in the public Airport Center for the second time. This early Christmas present for airport visitors will feature numerous activities, special attractions and offers. It's a unique opportunity for non-passengers to do their Christmas shopping in an exclusive atmosphere in the airport's passenger zone.
Visitors can enjoy a glass of champagne or delicious Christmas cookies while ushering in the Christmas period in a relaxed atmosphere and take advantage of various special offers.
What kind of entertainment will the airport offer for younger visitors in particular during this period?
The popular children's events will be available for a third time this year. The specially created children's paradise in the visitor room near observation deck B will offer Christmas stories and cheerful face painting sessions. Our Family Services supervisors will look after the children. Children have already been able to decorate gingerbread with sweet decorations at the upperdeck restaurant, and they will be able to bake "Grittibänze" or Christmas cookies on other dates.
What are you looking forward to most during the Advent period at Zurich Airport?
Definitely the next X-mas shopping event. I really hope that it will be a success. Another personal highlight will be the live broadcast by Energy Zurich on 14 December 2014. The radio team will report directly from the Airside Center on the goings-on with a mobile bus.
What's your favourite place at Zurich Airport and why?
I like spending time in the Airside Center. When it starts getting dark and night starts falling you can enjoy the wonderful sea of lights as well as the beautiful architecture. I like the feeling and the atmosphere there. If the pianist is playing at the Center Bar I could watch travellers for hours.