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04.11.2014

HUBLOT or THE "ART OF FUSION"

The unique Swiss watch brand Hublot is still a guest at the Airside Center at Zurich Airport until 9 November.

Hublot

Hublot has built up its reputation over a period of three decades. During this time the company was the first Swiss luxury watch brand to combine precious metals with unconventional materials such as natural rubber. This creative concept known as the "Art of Fusion" and the innovative design triggered a real revolution in the watchmaking industry.

With the four collections Big Bang, King Power, Classic Fusion and Manufacture Pieces, which feature a number of complications such as a tourbillon, minute repeater, rattrapante, foudroyante, retrograde date display and GMT, Hublot takes up the tradition of the "Art of Fusion". The brand combines extraordinary materials such as magic gold (scratch-proof 18-carat gold – a world premiere and an exclusive Hublot innovation), King gold (a more intensive and elegant rose gold, thanks to 5% platinum), carbon fibres, coloured ceramic (the red colour is also a world first), zirconium, tantalum, tungsten, hublonium (alloy of aluminium and magnesium) and titanium with more conventional materials such as gold, platinum, diamonds and gemstones.

The durability and homogeneity in Hublot's development are just as noteworthy as the flair for fundamentally new ideas, as the manufacturer's marketing strategy demonstrates: "Go where the potential customer is". Jean-Claude Biver was the first, for example, to establish a luxury brand in the world of football. Hublot was the official timekeeper at the 2008 European Football Championships. In 2010 the watch manufacturer was the first official timekeeper of FIFA and the next two World Cups, and in 2012 it was the official watch and the official timekeeper for Ferrari – two master strokes that earned Hublot above-average attention around the world.

Hublot will have an exclusive presence at Zurich Airport with a sales stand until 9 November. The experienced sales staff will be pleased to advise you in selecting your favourite piece.

The motivated Hublot team is on site to welcome you daily from 08:00-20:00 in the Airside Center, Level 1.

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