Estée Lauder is fighting breast cancer by increasing awareness
Cosmetics producer Estée Lauder is standing up to breast cancer with an information campaign. As part of this Breast Cancer Awareness campaign, people who have faced breast cancer tell their stories.
In 1992, thousands were dying from breast cancer yet it was only spoken about in whispers, so Mrs. Evelyn H. Lauder launched the Estée Lauder Companies’ Breast Cancer Awareness (BCA) Campaign to raise awareness for the disease. The late Evelyn H. Lauder co-creator of the Pink Ribbon and founder of The Breast Cancer Research Foundation® (BCRF) in 1992 has been a leading voice for breast cancer awareness around the world over the last two decades, sparking a global movement that has helped save millions of lives. She encouraged women everywhere to practice breast health, while working tirelessly to raise funds for the critical research needed to find a cure. Twenty-two years later, The BCA Campaign is active in more than 70 countries and has raised more than $53 million to support global research, education and medical services, with nearly $42 million funding 166 BCRF research projects worldwide in the past 20 years.
The BCA Campaign will continue its global mission to raise awareness, support medical research and encourage everyone to take action in the hope that a world with breast cancer will no longer exist.
This year, “Let’s Defeat Breast Cancer. We’re Stronger Together.”, comes to life through the authentic, inspirational stories of individuals, as told by the brave women and men who have faced breast cancer, and the loved ones who continue to support them through the difficult journey. The BCA Campaign is rooted in the knowledge that when people join together, they are “stronger together,” and can achieve significantly greater impact. We invite you to hear the stories of The 2014 BCA Campaign, and share yours via www.bcacampaign.com, #BCAStrength