Swatch Group to move into "The Circle"
The Swatch Group will present its Omega brand and the Swiss art of watchmaking in "The Circle". The major project "The Circle" is scheduled to open in four years' time.
The Swatch Group is planning a brand house for its Omega brand right on the main square of the the major construction project "The Circle". This will cover two floors and an area of around 800 square metres. The brand houses are a core element of the "Brands & Dialogue" module. This module gives tenants the opportunity to present a brand or product at a prime location and create an individual experience for their customers.
With its Omega brand, the Swatch Group's presence in "The Circle" will focus on innovations and Swiss watchmaking in addition to the variety of watches available. This concept makes the Swatch Group a perfect fit in the "Brands & Dialogue" module, which still has space for more tenants. The "Health & Beauty" and "Hotels & Convention" modules, on the other hand, are now completely let, thanks to anchor tenants University Hospital Zurich and the international hotel group Hyatt.
About "The Circle"
"The Circle" is destined to become a destination in its own right as a service centre at Zurich Airport. Just steps away from the terminal buildings, the new, architecturally striking complex will be a dynamic, multi-purpose hub. With the atmosphere of an international business district, it will be a location for business and lifestyle as of 2018. The investment costs amount to around CHF 1 billion. Flughafen Zürich AG and Swiss Life AG will form a joint ownership company once construction begins, with Flughafen Zürich AG holding a 51% stake and Swiss Life AG 49%. The realisation decision will be made at the end of 2014. The first phase is expected to be completed in 2018.
Further information about the project: www.thecircle.ch