150 years of winter tourism in Switzerland
Switzerland has a long tradition of winter tourism. Switzerland Tourism is a guest at Zurich Airport and will be bringing this 150-year history to life.
In 1864, hotelier Johannes Badrutt in St Moritz entered into a daring bet with British summer guests: he promised them heaven on earth – in winter. From then on, the success story ran its course, and Switzerland is now considered to be the winter destination par excellence.
Now winter is coming to Zurich Airport: together with its partners in the passenger and public zones, Switzerland Tourism is recreating this "original" winter experience. Immerse yourself in 150 years of winter nostalgia.