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New Bucherer multibrand store & Rolex Boutique

Now at the Airside Center, Bucherer is presenting even more brand worlds with fascinating luxury watches and elegant jewellery as well as an exclusive Rolex boutique

On the way to the A gates there is a new attraction for fans of luxury products: the airport boutique of the well-known Lucerne-based jeweller Bucherer and the associated Rolex boutique are setting new standards in terms of high-end shopping.

The fascination of Rolex
In the new Rolex brand boutique, the entire irresistible fascination of the well-known brand with the crown can be experienced. Enjoy a top-calibre brand and discover the attraction of the coveted Rolex chronograph up close.

Even more exclusive brands
The much larger space of the Bucherer multibrand store was fitted out with elegant natural materials. The modern interior featuring soft nuances expresses discreet luxury. In this elegant yet relaxed feel-good atmosphere it will be a pleasure to discover famous brands over a glass of champagne. Watch aficionados will be enthusiastic about the wider range of well-known brands, which now includes exclusive creations by Panerai, Tudor and Cartier. The exclusive Bucherer BLUE EDITIONS are now available too. This collection of different timepieces – available only from Bucherer – with their sophisticated blue accents was created in cooperation with the best-known watch brands in the world.

A passion for jewellery
The new jewellery lounge is particularly attractive. Bucherer Fine Jewellery is known for its precious and rare gems and for its extraordinary craftsmanship. The collections from the House of Bucherer are strong statement pieces and unique creations. Both timeless and modern, they express the wearer’s individual personality and are a lifelong companion.

The boutique's new pop-up area also promises variety and special insights into luxurious brand worlds. There's something new to discover here each month.

About Bucherer

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