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22.01.2019

Refurbishment of Bucherer multibrand store & Rolex Boutique

During the refurbishment of its store, Bucherer will present fascinating aspects of Rolex in a pop-up store at the Airside Center.

Starting in mid-January 2019, the airport boutique of the well-known Lucerne-based jewellery company and the associated Rolex area will undergo refurbishment which will run until March 2019. A separate Rolex boutique with its own entrance will be created in an additional space. The elegant timepieces will be displayed in an even more attractive setting, and customers can enjoy a top-calibre brand experience.

Even more exclusive brands
The spaces of the Bucherer multibrand store are being expanded, and elegant materials and modern design will provide a feel-good atmosphere in line with the famous “Bucherer Way” philosophy. Customers should feel welcome and a little bit at home – hospitality is key. In this elegant yet relaxed atmosphere it will be a pleasure to discover jewellery and watches by famous brands. In future, the boutique will offer an even wider portfolio of well-known brands that will inspire you: the exclusive creations of Panerai, Tudor and Cartier will arouse desires and wishes that can be fulfilled straight away.

The fascination of Rolex
A shopping experience of a different kind awaits at the Rolex pop-up store on the Centerstage at the Airside Center, Level 1 during the refurbishment. Rolex fans and aspiring fans can find an exquisite selection of a wide range of timepieces there. The fascination and global attraction of the famous brand with the crown can be felt and experienced in the generously sized, open-design pop-up store and will delight visitors. 

The IWC boutique will remain open
There is another location at Zurich Airport that is part of the exclusive Bucherer world: the IWC boutique on Level 2 of the Airside Center remains open throughout the day and is not affected by the refurbishment work. You can be inspired by new products and impressive watchmaking masterpieces in the brand boutique of the well-known Schaffhausen-based company or see exclusive classics such as the IWC Portuguese or Portofino watches up close in various designs.

The Bucherer jewellery team looks forward to welcoming you at the regular location in its new look as of March 2019.

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