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27.06.2019

New marketing partner for advertising spaces at the airport

Flughafen Zürich AG held an invitation procedure for the marketing of all advertising spaces at Zurich Airport. As of 1 January 2020 the new and exclusive marketing partner will be APG/SGA. The contract with the current marketing partner Clear Channel will expire at the end of 2019.

The advertising spaces at Zurich Airport define the identity of Switzerland's gateway to the world. Clear Channel Switzerland was the sole marketing partner for all advertising spaces at Switzerland’s biggest airport for almost 20 years. During this period Clear Channel made a major contribution to achieving a consistent identity for advertising spaces in line with the positioning of Zurich Airport. The fact that the contract with Clear Channel is expiring at the end of the year was the deciding factor behind holding an invitation procedure for the marketing of advertising spaces at Zurich Airport. 

Taking both qualitative and quantitative criteria into account during the invitation procedure, APG/SGA won the contract. It will therefore become the exclusive marketing partner for the prestigious advertising spaces at Zurich Airport from 1 January 2020. Key in the decision were the company’s experience and its existing network in the regional, national and international outdoor advertising markets in cooperation with its partner JCDecaux. Brands present themselves along the customer journey via Airport Advertising and draw attention to their products and services via a number of different channels. Zurich Airport offers an attractive target group. The aim is to address this group on an individual basis with innovative forms of advertising. 

Flughafen Zürich AG would like to thank its long-standing marketing partner Clear Channel Switzerland for the consistently reliable, successful and professional cooperation. Customers will be informed directly about the handover by mid-July 2019 by the companies involved.

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